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Selling on the Internet

Some facts to consider before creating your own online store.

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The Internet’s virtual retail stores are ironically invading conventional shop spaces and will soon become the primary method of shopping in the new generation.

Now is the time to join the online revolution! But before you embark on this venture, understand the facts about Internet buying to find out if this will be right home online business for you.

The number of people you can reach is already staggering and believe it or not growing:

Nearly 1,407,724,920,use the web

Currently the largest number of users (56.6%) are from Asia

Africa (14.3%)

EU (12.0%)

Latin America/Caribbean (8.6%)

N.America (5.1%)

Middle East (3%)

Oceana/Autralia (0.5%).

Surprisingly the fastest growing Internet friendly population is the Middle East, followed by Africa.

Given the high fuel prices and fast track life that offers little by way of necessary luxuries like shopping, online shopping may well become the order of the day.

Now the other more important question, how many of them buy through the web? It has been estimated that online spending in the US alone will hit $27.5 Billion in 2008 (per marketer). This should give you an idea of the popularity of the Internet when it comes to buying products.

To set-up an online store you can either have your very own web site or may be enroll with a popular one, like e-bay that will help sell your ware. If you have a good basket of products to offer, it is better to create your own site. The prime advantage for customers to use your store would be because it is operational 24X7. So, choose a server that has a reputation of working to satisfy your requirements.

The next technical embellishment you will need is a shopping cart software and of course an encrypted, safe payment modality.

While creating the site ensure that you place easily downloadable pictures of your products for an icon to select. A good description of the product/s along with contraindications and safety references would be the best way to win the customer’s trust. Always add notes on what to look for when buying the product either online or otherwise.

This is not exactly a zero investment business, but sure is cheaper and has more reach than a traditional store. Also, this may be the best ground to test market acceptability of new products.